Choose Your Colors to Create Emotions

color-wheel-cool-vs-warmColor choices are important for a variety of reasons. However, one of the most important is the way color can evoke certain feelings. This is why the choice of colors that you pick for your website is so important. Whatever the focus of your site, attention to color choices will help you to attract the kinds of readers and clients that you desire.

Colors are fit into two basic categories – warm and cool. Warm colors, such as orange or yellow, do what the category implies – make us feel warm and cozy. If you were to use warm colors in a room, for example, the room would appear smaller rather than larger.

Cool colors, on the other hand, such as blue or green, remind us of cool elements of nature such as the water or the sky. Using cool colors in a room would make the room appear larger.

For websites, if you had a website that offers winter cabins for rental, warm colors on your website would invoke a feeling of warmth and coziness in the cold winter weather. If you had a website that offers scuba diving lessons, cool colors that coordinated wth blue water and the blue sky would be a good choice.

Two Examples of Warm Colors:


Red is a primary color that can invoke a sense of dominance. Using red on a website with black lettering sets off a bold, fiery image that makes a dramatic statement. Using other colors such as white and pink, along with the red can tone the color to invoke a calmer feel.


Yellow is also a primary color and one of the warmest colors on the color wheel. Using yellow on a website always helps to invoke a cozy welcoming feel to a website, and is a perfect color for something like a cooking website or a baby website.

Two Examples of Cool Colors


Green is a color that makes us feel calm. The color is perfect for a nature website filled with plants and trees invoking a sense of serenity and calm.


Blue is a primary color that is a favorite for many websites. It is a cool color that gives off a sense of stability and peace. Blue is also a color that mixes well with a warm color, such as yellow, to create a pleasing design.

Other popular colors on the design wheel include purple that sets off an image of creativity and individuality or orange that invokes energy and balance, or white which is a pure, clean color. Study a color wheel to determine the right colors for your website, living space, and lots more.

Lead Generation with Social Platforms

Social media has changed many aspects of our society. It’s not just a place where people share information. Companies are using social platforms like Facebook and Twitter to generate a substantial amount of traffic to their websites. The more people that you have coming to your offers, the more sales you are going to make. Additionally, it’s an excellent way to build a list on your autoresponder using social media platforms. Let’s look at how you could make this happen, and a couple of tips on how to get people to subscribe to your list.

Why Social Media Works With The Generation

Traditionally lead generation advertising has been centered around PPC advertising and search engine optimization techniques. You can drive very specific and targeted individuals to these lead capture pages which will motivate them to subscribe. You could be giving away something for free that they can download, or a discount on a product you are selling. This also works with social media websites like Facebook and Twitter because you can target very specific audiences.

How To Get People To Subscribe

Once you have consistent traffic coming to those lead capture pages, you can get to subscriptions at the same time. For example, if you are using the PPC advertising on Facebook to target specific demographics, you can have them like your Facebook page, and subsequently, subscribe to your newsletter. This is what people are doing all the time which allows them to build two separate lists. This allows you to email these individuals any time that you want with offers that you have, plus they will see these offers when you post them on your Facebook newsfeed. These tips should help you get started toward building a substantial list using these lead generation techniques that work with social platforms.

Why User Experience Is A Vital Part Of SEO

websites-can-no-longer-treat-seo-and-ux-as-2-separate-thingsWhen many people think about SEO strategies, they get focused on linkbacks and keywords. Don’t let your¬†internet marketing firm forget about the people that will actually be using the site.

However, user experience can be extremely important to the health of your site. If your goal is to grow your website, you need to make sure that it is easy and pleasant to navigate.

Of course Moz had a white board Friday about the subject but if you don’t want to watch the video, you can read a summary below.

User Experience Can Impact Your Bounce Rate

If a site is difficult to navigate, a lot of people will simply click away from it. After all, there are plenty of sites on the internet. There is no reason for people to waste their time on a site that isn’t working for them.

If your site is difficult or unpleasant to use, a lot of people will go elsewhere. If your bounce rate is high, then your SEO will suffer.

The Top-Ranked Sites Have Clear Site Maps

If you spend some time on the biggest sites on the internet, you will start to see how easy they are to navigate. If you are interested in finding something specific, you can typically located it within three clicks.

When search engines crawl your site, they try to browse a number of pages. If your site doesn’t have a clear site map, a number of pages won’t be indexed.

Return Users Are A Good Thing

Search engines can tell when a person is coming back to a site again and again. If a site is getting a lot of return users, its search engine rankings will improve.

As you can see, user experience is one of the most important aspects of SEO. If you want your site to be successful, you need to make your users your top priority.