When many people think about SEO strategies, they get focused on linkbacks and keywords. Don’t let your internet marketing firm forget about the people that will actually be using the site.
However, user experience can be extremely important to the health of your site. If your goal is to grow your website, you need to make sure that it is easy and pleasant to navigate.
Of course Moz had a white board Friday about the subject but if you don’t want to watch the video, you can read a summary below.
User Experience Can Impact Your Bounce Rate
If a site is difficult to navigate, a lot of people will simply click away from it. After all, there are plenty of sites on the internet. There is no reason for people to waste their time on a site that isn’t working for them.
If your site is difficult or unpleasant to use, a lot of people will go elsewhere. If your bounce rate is high, then your SEO will suffer.
The Top-Ranked Sites Have Clear Site Maps
If you spend some time on the biggest sites on the internet, you will start to see how easy they are to navigate. If you are interested in finding something specific, you can typically located it within three clicks.
When search engines crawl your site, they try to browse a number of pages. If your site doesn’t have a clear site map, a number of pages won’t be indexed.
Return Users Are A Good Thing
Search engines can tell when a person is coming back to a site again and again. If a site is getting a lot of return users, its search engine rankings will improve.
As you can see, user experience is one of the most important aspects of SEO. If you want your site to be successful, you need to make your users your top priority.