If you are a web enthusiast, by now you should have heard of 37 Signals. It is one of the hottest web solution provider company right now. They are known for the simple and intuitive web applications that they have developed such as Basecamp, Ta-Da List, and Writeboard.

I’ve just finished reading “Getting Real“, the recent book that they’ve just relased (only available in PDF version). I am happy with how personal, inspiring and entertaining the book is. This is an example of a book where every word has its purpose. It shares their experience on getting real when developing web applications. Cut down beauracratic documentations and unnecessary meetings. How with only a small team — e.g. the developer, the designer, the sweeper (one that roam within both worlds), you can also develop a great application.

I remember how I pulled my hair, once my client asked me to fix a spelling error in a functional specification document before we could proceed with the other tasks. Being flexible and agile are some of the points preached. User interface design and simplicity are points that should not be ignored.

The quotes by prominent figures, such as Steve Job and the others at the end of each section are very fun and inspiring as well. I think this book is NOT to be missed. Great stuff in there. And I shall leave you with a quote from Steve, a snippet from the book. And let’s get real!!!

[Innovation] comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.

- Steve Jobs, CEO, Apple ( from The Seed of Apple’s Innovation)